Product overview

Connect sales and marketing, automate processes, and make smarter decisions to maximise your marketing ROI. Dynamics 365 for Marketing makes integrated, cross-channel marketing possible with a centralised customer profile combining online and offline data.‍

Marketing App overview

Take advantage of automated workflows that move and track leads effectively through the marketing and sales funnel. Configurable Power BI dashboards allow real-time tracking of campaign performance, and built-in intelligence helps personalise experiences based upon customer engagement.

Why choose Dynamics 365?

Preferred vendor

A survey asked 6,700 enterprise decision-makers worldwide about their ERP purchasing intentions. More than half chose Microsoft Dynamics as their preferred next investment.

Source: ICT Enterprise Insights 2013, Ovum Research.

Lower costs

Research by Panorama Consulting identified Microsoft Dynamics as the Tier 1 ERP solution with the lowest total cost of ownership.

Source: Clash of the Titans 2016, Panorama Consulting Solutions.

Market share

In the manufacturing industry Microsoft Dynamics has greater market share than other Tier 1 ERP vendors.

Source: The 2015 Manufacturing ERP Report, Panorama Consulting Solutions.

Speak to a Dynamics 365 for marketing expert

If you're considering Microsoft Dynamics 365 for Marketing, or just want more information, we're happy to answer all your questions.

Dynamics 365 for marketing capabilities

Embedded intelligence

Harness cutting-edge machine learning and cognitive capabilities to create personalised campaigns that automatically adapt to a customer’s behaviour.
Target the right audience with intelligent dynamic segmentation and prioritise leads using multiple lead scoring models.
Use sophisticated tools to build and coordinate campaigns and generate more leads across earned, paid and owned channels.

Effective communication

Take advantage of finer segmentation capabilities to deliver contextual one-to-one communications.
Set up automated workflows to retarget across channels and gain real-time insights into ROI.
Collaborate with colleagues, customers and leads with built-in Word and Excel templates.

Easy integration

Sync leads captured on LinkedIn with Dynamics 365 Connector for LinkedIn Lead Gen Forms.
Manage event registrations, speakers, venue logistics, and attendance data with ON24.
Build a social profile, surface new leads, and engage with prospects and customers across social channels with Microsoft Social Engagement.

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Selected functions

Customer journey

A customer journey is an automated marketing campaign designed for a specific target group. In the customer journey builder, you can build a path consisting of actions and personalised messages triggered by specific customer responses. How the customer follows the path can be tracked, analysed and modified in real time.

Layout editor

Thanks to an intuitive drag-and-drop design tool, a set of customisable templates for various forms of communication - e.g. emails, landing pages - can be created to serve multiple campaigns and maintain a consistent brand identity across all channels.

Email marketing campaigns

The application allows you to send personalised emails within a defined campaign, monitor how recipients interact with them, define automation of the customer acquisition process based on interactions and analyse results for individual and groups of contacts.

Marketing campaign management

Combined in a single solution, the tools for segmenting audiences, designing messages to be distributed across different channels - emails, posts, push messages or landing pages, organising online events, such as Teams, and stationary events, monitoring and measuring the effects of activities - all add up to a powerful platform for organising effective marketing campaigns.

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