Industry overview
Companies operating in the printing industry must respond quickly and creatively to the demands of customers and business partners. D365 provides tools for managing the product – its creation, printing, and distribution, as well as better visibility of processes and information exchange between sales and customers.
Challenges in the Printing Industry
In recent years, there has been an increase in the prices of paper, printing inks, and electricity, which obviously significantly affects the profitability of modern printing houses. Therefore, companies must constantly seek savings through production process optimization and investments in energy-efficient technologies (Bank Pekao, 2023). This is particularly difficult because, at the same time, the printing industry is struggling with a lack of specialists – especially in the area of operating modern machines and IT systems. In 2024 alone, almost 2/3 of companies planned to hire new employees, mainly in production areas.
At the same time, customers increasingly expect ecological solutions, forcing printing houses to invest in environmentally friendly technologies and use recycled materials. Therefore, inkjet printing, as a technology that consumes less energy and generates less waste, is becoming the preferred option in offices (ITReseller, 2025). This, again, involves costs.
Software for Printing Houses
The printing industry in Poland and Europe is undergoing a dynamic transformation, combining traditional techniques with modern digital solutions. In the face of growing customer expectations, price pressure, and the need for sustainable development, printing houses must adapt to the changing business environment. A key element of this adaptation is the implementation of advanced software, such as ERP or CRM for printing houses, which integrates production, management, and sales processes.
- Automation of Processes: Integration with printing and binding machines enables automatic production planning, progress monitoring, and resource optimization.
- Order Management: Centralizing order information allows for efficient tracking of order status, cost control, and timely product delivery.
- Data Analysis: Access to current reports and analyses supports strategic business decision-making and identifies areas requiring improvement.
- Compliance with Standards: ERP systems help maintain compliance with applicable legal and industry regulations, including environmental protection and quality standards.
Key ERP Functions for Printing Houses
- Production planning and scheduling of orders
- Management of raw materials and consumables (paper, inks, foils)
- Monitoring of machine usage and working time (MES, integration with printing machines)
- Cost management of orders and margin
- Automatic invoicing and cost recording
Key CRM Functions in Printing
- Customer database and cooperation history (orders, contacts, documents)
- Management of offers, price lists, and discounts
- Registration and handling of requests for quotations (RFQ)
- Handling of sales leads and follow-ups
- Management of complaints and service requests
- Automation of marketing campaigns and emailings