Industry overview
Property rental businesses need the ability to manage, and have full visibility of, multiple projects and investments. Microsoft rental property software gives property managers the tools to automate and optimise property rental and leasing.
Real Estate Development Industry
Real estate development companies need a solution to manage multiple properties and projects. Microsoft software can be adapted to the complex needs of developers to support sales processes, customer contact, and investment management.
Challenges in the Real Estate Development Industry
Despite the stabilization of interest rates, mortgage costs in Poland remain among the highest in Europe, limiting the creditworthiness of many potential buyers. The lack of continuation of support programs such as "Safe Credit 2%" further affects customer purchasing decisions, which automatically becomes a problem for the entire industry (Bigdata, 2024).
In 2024 alone, developers started the construction of over 152.5 thousand apartments, an increase of 33% compared to the previous year. Despite this, apartment sales fell by about 30% year-on-year, leading to a record number of 56 thousand available units in the largest cities in Poland. This news is particularly worrying in the context of rising building material and labor costs, which continuously affect developers' margins.
ERP System for Developers
The real estate development industry is a dynamically developing sector of the economy that combines investment, design, and execution activities. Each investment – regardless of scale – requires effective planning, cost control, documentation management, and project team management. In response to these needs, more and more development companies are turning to modern IT tools. Among them, ERP (Enterprise Resource Planning) systems play a key role, integrating business processes and allowing full control over the investment lifecycle.
ERP and CRM for Developers – Investments Under Control
Implementing ERP in a development company enables:
- Investment Project Management – full control over the schedule, budget, execution stages, and documentation of each investment.
- Cost Control and Budgeting – precise planning and monitoring of land acquisition costs, building materials, subcontractor services, and marketing costs.
- Sales and Reservation Management – integration with CRM systems allows managing the property sales process, handling reservations, controlling apartment statuses, and generating documentation for clients.
- Post-Sales Service – registering service requests, handling warranties, and communicating with clients in one place.
- Managing Relationships with Subcontractors and Suppliers – tracking contracts, payment schedules, and service delivery according to accepted standards.
ERP and CRM for developers in the real estate development sector are not just tools for the finance department – they are comprehensive solutions that support all stages of investment implementation: from pre-purchase analyses and obtaining administrative decisions to apartment settlements and reporting to supervisory authorities. By integrating data and automating processes, it is possible to increase efficiency and minimize investment risks.