Microsoft global leader in enterprise SaaS

Microsoft Ignite is an annual showcase of innovations in Microsoft's products and services, serving as a benchmark for leading technologies available in the market. The presentations during Microsoft Ignite offer insights into the direction IT technologies will evolve in the coming year—this time, 2025. So, what was discussed during Microsoft Ignite? One thing is clear: Microsoft is consistently expanding Copilot's capabilities.

For years, Microsoft has set technological standards for IT services and products. The latest Gartner Magic Quadrant 2024 reports once again demonstrate Microsoft’s undisputed leadership in multiple categories, ranging from cloud services and sales automation to no-code/low-code platforms and business analytics.

With over a decade of experience in sales and years of using various customer relationship management tools, I know one thing for sure—without a good CRM system, modern sales are like navigating with a map from the 90s instead of a GPS. I simply can’t imagine working effectively without the support of the right technology. Or imagine negotiating with a client without access to the full history of cooperation, without knowing open offers or overdue payments. It’s like trying to drive a car with your eyes closed. (PS Yes, I’m a car enthusiast!)

CRM systems have evolved from simple databases to advanced platforms integrating sales, marketing, and customer service. Modern CRM systems support organizations in effectively implementing customer-centric strategies, enabling the building of deeper relationships, personalizing interactions, and continuously improving customer experiences at every stage of collaboration.