Implementing Microsoft Dynamics AX with a dedicated media management module improved campaign planning, asset management, and integration with external systems.
Exterion Media, a European leader in outdoor advertising
Exterion Media is the largest privately owned outdoor advertising company in Europe. It serves clients in the United Kingdom, Ireland, France, Italy, the Netherlands, Spain, and China, offering campaigns in urban space, public transport, and on digital displays.
Project Description
The project covered the implementation of Microsoft Dynamics AX together with the development of a complete outdoor advertising management module. The solution included an advertising package builder, an asset availability mechanism, campaign planning and pricing tools, and integrations with Salesforce, BroadSign, and Interserve.
Challenge
Exterion Media needed a central solution to manage a complex sales and campaign-planning process. The key challenge was integrating business processes with external systems and automating the management of advertising-media availability.
Solution
ANEGIS designed and implemented a dedicated media management module in Microsoft Dynamics AX. The solution covered building a package builder, an advertising-space availability simulator, campaign scheduling tools, a pricing module, and integrations with Salesforce, BroadSign, and Interserve.
Benefit
The new system streamlined the planning and sale of advertising campaigns, automated the management of advertising assets, and provided smooth integration with key business systems, increasing the operational efficiency of the whole organisation.
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